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6 pts

Opinion on Electronic Arts Inc (ERTS) Sector: Technology > Industry: Software & Programming
More next-gen console systems on the market, more games to sell

Feb 18, 2007 10:41 PM UTC

stocktr0n

Return	Risk
-13.30%	LOW

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This pick is about: ERTS

Rating:	$51.21 (02/18/07)
Gain/Loss:	-40.99% in 603 days
Target:	$65.00 (+26.93%) in > one year
Allocation:	33.3% of portfolio

EA is the biggest computer game maker. With Microsoft (MSFT) Xbox 360, Sony (SNE) Playstation 3 and Nintento (NTDOY) Wii having their next generation on the market the customer base for EA grows. Analysts expect earnings to triple till 2009. Furthermore, Apple (AAPL) wants EA to make games for its upcoming iPhone. Recently EA bought "SingShot Media" a company that maintains a online karaoke site that lets users record karaoke songs to share it with friends online.
Having such a growing potential customer base, sales should rise as the sales of nextgen console continue to grow, too.